How Much is Your Business Worth? A Comprehensive Guide to Business Valuations

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Unless you’re a publicly traded company, it’s unlikely you know the exact value of your business. As a private company, you don’t track the value of your business on a day-to-day basis. It’s a figure that isn’t of particular importance – until it is.

All business owners should understand, at least in rough terms, what their business is worth, and how that value is calculated. It’s only with that knowledge that you can take steps to grow the value of your business, meaning that when you do eventually exit, you’ll achieve the best reward possible for your years of hard work.

There’s no question this is an important issue. 55% of business owners in the U.S. are 55 or older, and in the coming years, trillions of dollars will change hands as these entrepreneurs transition to retirement.

However, there are all kinds of reasons to obtain a valuation for your business. These range from the extremely positive, like the sale of your business after a successful career, to far less positive situations, such as litigation or tax disputes. And when it does come time to obtain a valuation, there are different methods that can be used to calculate value depending on the situation.

In this guide, we’ll explain the complex and sometimes unclear world of business valuations in clear, practical terms that business owners can understand.

By learning about the key elements that contribute to the value of a business, you’ll gain a better understanding of how to manage your business with a focus on long-term success. Plus, if you have a more urgent business valuation need, you’ll learn exactly who to contact to get the ball rolling.

HoganTaylor: Experienced Business Valuation Professionals

At HoganTaylor, our business advisory professionals bring a wealth of experience in the field of business valuations. Our Forensic, Valuation & Litigation Support practice provides objective analysis in life’s uncertain moments, helping business owners move forward with increased confidence. 

Our nationally recognized team works closely with small to mid-sized businesses in Arkansas, Oklahoma, and beyond, taking a rigorous, data-backed approach to calculate the true value of your business. We also work closely with a range of private equity groups and attorneys, providing support on a wide variety of complex financial matters. 

To learn more about how HoganTaylor can support you, talk to one of our experts today.

When Might You Need to Value Your Business?

When it comes time to sell your business, having an idea of its value is important to ensure you’re well-informed throughout the negotiation process. However, as we’ll explore below, the sale of your business is far from the only occasion that might cause an entrepreneur to obtain a valuation for their business.

Succession Planning

Planning for the future is important for all business owners. If you’d like to retire and transfer your business to someone else, whether that’s your children or a strategic acquirer in your industry, it’s important you take the time to plan. Depending on your succession plan, you can take slightly different approaches here. 

If you plan to pass your business down to family members, maximizing the value of the business, and therefore the price they’ll pay you to acquire it, might be less important to you. You do, however, still have to assign a value to your business before you transfer ownership of it to a family member. This valuation forms an essential component of your estate and gift tax planning

On the other hand, if you plan to sell your business to the highest bidder, working to understand and maximize its value is key to realizing the highest possible price. Optimizing the value of your business is a years-long process: you may want to pivot into a new revenue model, optimize your costs, and expand your capabilities into growing markets. In this case, it’s important to understand the value of your business well in advance and identify the key areas you need to improve before you start sounding out potential acquirers.

Estate Planning

Planning to hand your business down to the next generation is one area where business valuations are important, but there are additional estate planning issues that should also be addressed. 

If your business is growing fast, it’s often beneficial to have this appreciation in value occur outside of your personal estate using a gifting strategy. Entrepreneurs gift part of their ownership position in a business to a trust or directly to their heirs, often retaining voting control while ensuring that the value of the business grows outside of their personal estate. Business owners can transfer up to the lifetime exclusion amount without having to worry about paying taxes on the transfer.

This strategy offers significant long-term tax advantages for successful business owners who’d like to keep ownership in the family, but does require a business valuation to be performed for purposes of filing the gift tax return. 

Business Acquisition

All ambitious entrepreneurs are constantly coming up with creative new ways to grow their business. Whether it’s bringing in a partner, seeking external financing, or engaging in M&A activity, there’s no shortage of options for driven business owners. 

Often, these growth strategies require business owners to seek a business valuation – either for their own business or for an acquisition target. 

Take the example of an ambitious start-up founder with visions of building the next great technology company. Businesses in this space tend to need to raise a significant amount of capital, often operating at a loss for years as they prioritize rapid revenue growth. Raising institutional capital demands businesses assign a value to their business and outline tangible plans to grow this exponentially in years to come. A business valuation professional plays an important role in determining this value and advising founders on their fundraising asks. 

Alternatively, consider a successful construction business that plans to expand into a neighboring state. To do so, they plan to acquire an existing business in that state, taking on their office, vehicles, equipment, employees, and book of business. The company may benefit from working with a business valuation professional to determine a fair price to offer for the target business. 

Employee Stock Ownership Plans (ESOPs)

Awarding employees with stock in your business is a tried-and-tested method to incentivize your team to give their all in support of your business’s goals. Establishing an Employee Stock Ownership Plan (ESOP) transfers equity in your business to employees on a gradual basis, rewarding performance with shares of the company’s stock.

However, for employees of private companies, valuing this stock is impossible without a business valuation. That’s why the Department of Labor requires private companies owned by ESOPs to obtain a business valuation each year. 

409A Valuations

Companies often reward their key employees with stock-based compensation, such as stock option plans. In order for stock option grants to not be taxable to employees at the time of the award, the company must issue the stock options “out of the money”, which means the exercise price of the option is greater than the fair market value of the underlying stock on the award date. 

A business valuation is required to determine the value of the underlying stock to make sure the options are structured in a way that does not cause any unwanted tax surprises to the employees receiving the options. These valuations are known as 409A Valuations. 

Legal Action

Unfortunately, not all business valuations are a cause for celebration. If your business faces legal action, whether it’s litigation, bankruptcy proceedings, or shareholder disputes, you may need to obtain a formal business valuation as part of the process. 

In these instances, business owners are required to obtain a comprehensive business valuation report from a credentialed third party such as an accounting firm. These rigorous reports combine generally accepted valuation methods that use empirical evidence to present a credible business valuation that stands up to the scrutiny of attorneys, judges and juries.

Divorce

If you’re in the process of a divorce, it’s likely your ownership stake in any business will be included in the division of assets. This is often one of the most complex areas of a divorce and family law attorneys tend to engage a qualified business appraiser to assign a value to any equity positions in businesses.

If the divorce case results in litigation, it’s important to have a business appraisal firm with experience serving as an expert witness. At HoganTaylor, our team has years of experience producing valuation reports that stand up to the scrutiny of a court, and are happy to provide expert witness testimony in Arkansas and Oklahoma.

Financial Reporting (ASC 805 Valuations)

Under Generally Accepted Accounting Principles (GAAP) companies that acquire other businesses have a requirement to report the fair value of assets and liabilities acquired, including the value of any intangible assets acquired such as customer relationships , trademarks and trade names, patents, licenses, and other intellectual property. 

For companies that follow GAAP, this means a business valuation professional is needed to assist in identifying and determining the value of intangible assets. At HoganTaylor, our valuation team is experienced in valuing intangible assets for financial reporting and assisting our clients with the complex accounting requirements that are triggered by mergers and acquisitions.


Business Valuation Methods

When it comes time to value your business, there are a variety of methods that can be applied. In general, these are grouped into three key categories:

  • Income Approach
  • Market Approach
  • Asset Approach

Below, we explain each of these approaches in detail, outlining how they calculate the value of your business and exploring which business valuation methods are best suited to different situations.

Income Approach

The income-based method of business valuation analyzes the future economic benefits of your business to determine a value. This approach considers the net income of your business, focusing on the future cash flows you expect the business to generate. 

This is perhaps the most complex way of calculating the value of your business, relying on many assumptions and complicated analysis models. However, taking an income-based approach to valuing a business allows appraisers to account for different scenarios and perform sensitivity analysis on their calculations. 

Income-based approaches to valuing businesses typically use one of the following methods:

Discounted Cash Flow (DCF) Method

Using this method, it is assumed that the value of a business is equivalent to the present value of its projected future benefits, including its annual cash flow and any terminal value. 

This method involves significant calculations and some assumptions. Business appraisers must calculate the value of future cash flows, the terminal or residual value of the business at the end of the period, and a discount rate that is based on the risks of the business. The DCF method offers more flexibility than the capitalization of cash flow method and is well suited to businesses that anticipate having high growth or earnings volatility in coming years.

Capitalization of Cash Flow Method

If your business has stable, relatively predictable cash flows over several years, and expects these to continue, the capitalization of cash flow method may be a good fit. This method takes a single year cash flow stream and applies a capitalization rate to it to assign a value to that cash flow stream in today’s dollars. 

Market Approach

The market approach assigns a value to a business based on a comprehensive analysis of the completed sales of other, similar assets in the recent past.The Market Approach to valuing businesses typically use one of the following methods:

Guideline Public Company Method

The Guideline Public Company Method values a business based on the stock price of similar publicly traded corporations. This method involves careful analysis of the similarities and differences between your company and the public company, taking care to account for any differences in the valuation model. This method is often difficult to apply because of the lack of similarity between small, closely held businesses and large, publicly traded corporations.

Guideline Private Company Method

When determining the value of a business, valuation professionals will look at the sale of other businesses in your industry and determine their selling price. Several factors will be considered here; among the most important is the revenue or earnings multiple an acquirer paid for a business similar to yours. 

An accurate appraisal demands the right choice of comparisons. The Guideline Private Company Method works well when valuation professionals have detailed information on the sale of comparable businesses to yours. In the private markets, this can be difficult since many businesses do not disclose the price of their transactions to the public. 

The Guideline Private Company Method does have several challenges to overcome in the valuation process. The valuation professional must take care to consider factors that make a business unique: its Intellectual Property (IP), technology, and so on. It’s also reliant on the right choice of comparables, and any differences in the financial performance, growth rates, and assets composition must be taken into account. Finally, the valuation professional must consider the possibility that other forces were at play that led to the ultimate purchase price of guideline private companies. For instance, there may have been synergies between the buyer and seller, or strategic considerations that affect the purchase price in addition to normal market forces.

Asset Approach

The asset-based approach to business valuation assigns a value to a business based on the fair market value of its assets and liabilities. These figures are often similar to what a company presents on its balance sheet, adjusted to fair market value, but valuation professionals may also assign values to intangible assets that may not be on the balance sheet.

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Types of Business Valuation Report

Business valuation professionals typically offer a variety of services. The level of service you require is typically driven by the situation that has caused you to seek a valuation for your business. 

Below, we outline the differences between several common types of business valuation reports:

  • Verbal Estimate of Value: this is a quick, back-of-the-envelope valuation conducted by an accredited business valuation professional. They will quickly assess your financial performance and use their knowledge of similar transactions to provide you with an approximate verbal estimate. 
  • Calculation of Value: this provides businesses with a basic written report that assigns an approximate value to the business based on limited calculations. These valuations typically do not stand up to legal scrutiny and should be used for internal purposes only. 
  • Summary Appraisal: these reports feature more rigorous analysis, and importantly, a conclusion of value. A summary appraisal only contains an abbreviated version of the analysis completed and is most helpful for succession planning, estate planning, and stock transactions. 
  • Comprehensive Opinion of Value or Complete Appraisal: these more detailed reports assess every component of a business and include the calculations performed to arrive at the opinion of value. They are best suited to situations where the business value is likely to be under close scrutiny or included in legal proceedings. 

A business valuation professional will work with you to evaluate your situation and help you determine which type of report you need.

The Role of Business Valuation Professionals: What to Expect

If you’re considering obtaining a valuation for your business, it’s normal to feel apprehensive. After all, your business will effectively be under the microscope, with someone else assigning a dollar value to your life’s work. Often, the business valuation process occurs in parallel to a watershed moment in your life, whether that’s the sale of a company you’ve operated for decades or a divorce. 

With such high stakes, we believe it’s important you know what to expect from the business valuation professionals you’ll be working with. The level of depth and rigor of the process is driven by your choice of valuation report and methodology, but in general, the process follows the following steps:

  1. Document Review: business valuation professionals will conduct a thorough review of your business’s financial statements, research acquisitions of businesses in the same industry, and create a comprehensive plan to accurately assign a value to your business. 
  2. Discussions with Key Personnel: The business valuation professionals will need to  interview key executives to discover the story behind the numbers. 
  3. Analysis: following the conclusion of the information-gathering process, the business valuation team will conduct a variety of analyses to determine the value of your business. 
  4. Production of Report: finally, the analysis will be compiled into a report which will be shared with all relevant parties. 

It’s worth noting that there may be additional steps depending on the scope of the engagement. For example, some business valuation professionals (including the team at HoganTaylor) can also provide expert witness testimony to support the business valuation in a court of law.

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Business Valuations vs. Reality: An Important Distinction

Ultimately, any business is worth as much as someone is willing to pay for it. 

Much like homes with beautiful ocean views sell for a significantly higher price than those with no view, businesses with special qualities, whether that’s innovative technology or an extremely profitable business model, tend to sell for more than those with no unique points of difference. 

This goes both ways, and also applies to businesses with weaknesses that may surface in the due diligence process during a potential acquisition. If you were considering purchasing a house, but found out at the last minute it needed a new foundation, you would likely lower your offer. The same is true for businesses: meaning that any skeletons in the closet may cause bids from acquirers to come in lower than your business’s appraised value.

Consider a business valuation to be a helpful estimate of your business’s value; not a guarantee that a potential acquirer will pay that exact amount for your business.. 

Partner with HoganTaylor: Trusted Business Valuation Professionals


Obtaining a valuation for your business can be a daunting task. There are many decisions to be made, from the choice of valuation method to the report needed to adequately support the valuation. 

Throughout this process, the experience and guidance of seasoned business valuation professionals is invaluable. At HoganTaylor, our business valuation professionals are nationally recognized. We bring experience valuing businesses across a wide variety of industries and growth stages and use a data-driven approach to deliver precise business valuations backed by a wealth of empirical evidence. 

Ready to take the first step towards obtaining a business valuation? Reach out to our experts today.